Michelle Planche is a certified, award winning event director who has built a name for herself in the event planning industry. President of Paradigm Events Inc., winner of the 2005 Canadian Event Producer of the Year Award, nominee for the 2006 & 2007 Canadian Event Producer of the Year, Planche represents the true essence of innovation and entrepreneurship.

Objective

The objective was to feature all the incredible experiences, that a craft bear festival had to offer for a cerebral great get away!

The Solution

DESA delivered static online banners and social ads to Paradigm Events to promote their various Craft Beer Festivals and drive ticket sales.