Tech Recipes wanted to promote their new Ai + Human media operating model “The Root” through an explainer video.

Objective

The objective was to provide users with a high-level overview of their  new Ai + Human media operating model, and the core efficiencies facilitates.  This information had to be engaging, simple and affective at communicating their value proposition

The Solution

DESA conceptualized and storyboarded a very approachable and fun explainer video.  We utilized cartoon style animation to soften the often-overwhelming explanations that comes along with tech platforms. Our approach was to make it relatable and not have clients fall to deep in the weeds with technical capabilities of the platform.  Instead, we focused on the business outcomes the platform helps solve for.