Tech Recipes wanted to do a complete overhaul of their existing website to reflect the evolution of the company.  With the launch of their new Ai + Human Media Operation Model the new site had to focus on this enhanced sophisticated offering.

Objective

Design and build a new site that focuses on the launch of their new Ai + Media Operating Model called “The Root”.  The new site must be concise, clearly communicate their core offering, value proposition of the company and ensure the site speaks to clients in a voice that reflects who Tech Recipes is.

The Solution

DESA designed two very different concepts for Tech Recipes to review and see which one they were able to best acquaint themselves with. The site offers clear communication of their core offering, new product launches and visualizations to help showcase business objectives.  Tech Recipes brand guidelines lead us to easily design a very easy on the eyes UI, that allowed for information to be easily found and an overall positive experience on the site.