(Toronto, ON) April 7, 2021 – Media Pulse has chosen DESA Creative Group to develop a solution that connects offline and mobile users for General Motors’ CTV advertising campaigns. DESA’s strategy involved integrating QR codes with unique tracking technology, enabling GM to gather valuable data and link offline ad exposure to an extended online mobile experience.
Media Pulse is an exclusive Connected TV marketplace delivering measurable and business-impacting Connected TV advertising strategies for Canadian brands as well as enhanced revenue opportunities for media owners and publishers.
“Petar Bozinovski, President of DESA Creative Group, highlighted Media Pulse’s keen interest in providing GM with an integrated product offering. This solution would bridge the gap between offline ad exposure and an extended online mobile experience.
Mr. Bozinovski emphasized the significant value for clients in extending engagement beyond the traditional 15 or 30-second TV/CTV spot. This approach allows brands to maintain consumer interaction and gain insights into whether their TV advertisements are effectively driving potential customers to the next step, including identifying those who may be in-market auto purchasers.”
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About DESA Creative Group:
DESA provides fast and effective digital creative services that can elevate your brand while supporting charitable causes. With DESA, you benefit from no contracts, fast turnaround times, and award-winning work. We believe that exceptional advertising and community support can go hand-in-hand.
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