DESA Creative Group to create an award submission video or PHD Canada for Tim Hortons’ 2025 Roll Up to Win campaign.
(Toronto, Ontario) June 18, 2025 – DESA Creative Group is happy to announce that they have been selected by PHD Canada (Omnicom Media Group) as a creative services partner to collaborate on creating an award submission videos for Tim Hortons 2025 Roll up to Win campaign.
DESA worked with PHD Canada to help establish a storyboard from their conceptual vision. The challenge was that as the experience moved online and life shifted during the pandemic the excitement became harder to spot, the joy less visible and the thrill of the win harder to feel. In 2025, for a limited release, physical cups were making an iconic comeback. Giving Tim Hortons the perfect moment to reignite the thrill of winning and bring Canadians together through a shared experience. Our mandate was to showcase this success in the video.
PHD Media is a global media and marketing communications agency known for its strategic and creative approach to media planning and buying. Founded in 1990 in London, the agency has grown to over 100 offices in 74 countries. They emphasize data-driven insights, innovative thinking, and collaborative work to help brands achieve significant growth.
Tim Hortons Inc., known colloquially as Tim’s, Timmies, or Timmy’s, is a Canadian multinational coffeehouse and restaurant chain with headquarters in Toronto; it serves coffee, donuts, sandwiches, breakfast egg muffins and other fast-food items. Tim Hortons is a North American restaurant chain operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,700 system-wide restaurants located in Canada, the United States and around the world.
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DESA provides fast and effective digital creative services that can elevate your brand while supporting charitable causes. With DESA, you benefit from no contracts, fast turnaround times, and award-winning work. We believe that exceptional advertising and community support can go hand-in-hand.
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